Brand Identity

Guidelines

Brand Theme Colors

Primary Colors

#152395

#07147E

#FF9C20

#EF4F00

Accent Colors

#F9F9FB

#8492A6

#456385

#79B700

UI Colors

The main UI colors are used for action buttons, alert messages, and form elements. Input fields, for example, can get positive and negative feedback, whereas alert messages can have warning feedback.

#0676EC

#43CC84

#FF9E00

#FF0038

Branding Typography

Aa

Open Sans

Bold

Aa

Open Sans

300

Aa

Josefin Sans

Bold

Aa

Josefin Sans

500

Lorem Ipsum

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Brand Logo Guide

The Basics

The XPX Logo is a powerful symbol that stands as the primary visual representations of our brand. Our Logo acts as our signature and is the common thread among all our Chapters, events, as well as all forms of communication. Consistency is essential across all media, as we want it to be instantly recognizable.

Download the Logo

Using The XPX Logo

The XPX Logo is a powerful symbol that stands as the primary visual representations of our brand. Our Logo acts as our signature and is the common thread among all our Chapters, events, as well as all forms of communication. Consistency is essential across all media, as we want it to be instantly recognizable.

Safe Space

The XPX Logo always needs safe space that is free of imagery and text surrounding it. Use half the first X’s width to determine the minimum amount of safe space that should surround the Logo.

This width can be used to determine the amount of safe space around the top and bottom of the logo as well. 

Misuse & What Not To Do

It is important that the appearance of the logo remains consistent. The logo should never be altered, modified, misinterpreted, or added to. You should not alter the logo in which it effects the orientation, color, or composition, other than what is indicated in this documentation.

DON'T

  • Change the spacing between the letters in the characters “XPX”
  • Use any colors other than approved Brand Colors
  • Choose a different typeface for “XPX”
  • Add visual effects like a drop shadow
  • Change or replace the letters “XPX” in any way
  • Change the shape of the Logo
  • Visually use the Logo in a phrase or sentence
Logomark

Brand Layout

Open Sans, 20pt size, bold & 300 font weight, 1 letter spacing, 1.3 lining. Left align.

Lorem Ipsum

Open Sans, 60pt size, bold font weight, 1 letter spacing, 1.3 lining. Left align.

Lorem Ipsum

Open Sans, 15pt size, 500 font weight, 1 letter spacing, 2 lining. Justify align.

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Brand Button Colors

#000000

#B47D41

#8492A6

#97A5AD

Primary Colors

The main UI colors are used for action buttons, alert messages, and form elements. Input fields, for example, can get positive and negative feedback, whereas alert messages can have warning feedback.

Brand Iconography Colors

#152395

#FF9C20

#00C99C

#F12699

#15B2EC

#793AFA

#FF5E00

Primary Colors

The main UI colors are used for action buttons, alert messages, and form elements. Input fields, for example, can get positive and negative feedback, whereas alert messages can have warning feedback.

#152395

rgba(21, 35, 149, 0.15)

#FF9C20

rgba(255, 156, 32, 0.18)

#00C99C

rgba(0, 201, 156, 0.15)

#F12699

rgba(241, 38, 153, 0.15)

#15B2EC

rgba(21, 178, 236, 0.15)

#793AFA

rgba(121, 58, 250, 0.1)

#FF5E00

rgba(255, 94, 0, 0.1)

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